PRODUCT DESIGNER • B2B & B2C SAAS
Designing clear, scalable
experiences for
complex products.
I combine product thinking, UX strategy and visual design to simplify complex systems - balancing user needs, technical constraints, and business goals. I use AI across the process to work faster and uncover better solutions.
Designing clear, scalable
experiences for
complex products.
I combine product thinking, UX strategy, and visual design to simplify complex systems — balancing user needs, technical constraints, and business goals. I use AI tools like Claude and Cursor across the process to work faster and uncover better solutions
Wix
A Unified Marketplace for Website Creators
Research
Discovery
Ecosystem mapping
Product Definition
UX Design
Ecosystem mapping
Ecosystem Mapping
Exploring how Wix could evolve its apps and templates markets into one creator ecosystem for publishing and discovering more asset types.
Research
Discovery
Ecosystem Mapping
Product Definition
UX Design
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A little about me
As a product designer with over
4 years of experience in B2B and
B2C platforms, I bring a strong combination of creativity, systems thinking, and strategic product understanding to every project.
With more than a decade of experience in web and marketing design, I have a proven track record of delivering responsive, user-centered solutions that balance business goals with user needs.
I’m known for being detail-oriented, reliable, and efficient, with a strong ability to adapt quickly to changing requirements while maintaining high design quality. I work well in cross-functional teams, take ownership of my work, and am experienced in prioritizing tasks in fast-paced environments.
In my free time I enjoy solving puzzles!
My path into product design started with a strong foundation in web and marketing design, which shaped my eye for visual quality, details, and clear communication.
Over time, I moved deeper into product work, designing complex flows, systems, and user experiences across different platforms and teams.
At Wix, I also took part in the Creators Academy and led the Design System session, helping cross-functional teams apply design-system principles within AI-assisted workflows.
I’m known for being detail-oriented, reliable, and efficient. I adapt quickly to changing requirements, take ownership of my work, and enjoy collaborating closely with product managers, developers, and other designers to bring ideas to life.
In my free time, I enjoy solving puzzles.